Classic darts. Social games. One Dartzone built for the way people play now.
From competitive 501 to a quick game with mates, Target Dartzone combines auto-scoring darts, digital play and brand-new social games in one seamless venue experience.
Target Dartzone doesn't force you to choose between serious darts and social entertainment. It does both, on the same board.
Package 01 experience
For the players who mean business.
Classic darts, online play and personal stats. Play 501, practise, compete and take your DartCounter profile from home to the pub and back again.
1.2M+ monthly users · 7M+ downloads
Package 02 experience
For everyone else at the table.
Darts meets gaming. Casual, social games designed to make the board fun from the very first throw — even if you've never played darts before.
Individual games. Party modes. Global leaderboards. New ways to play.
OMNI
OMNI auto-scores every throw, so players spend less time counting and more time playing.
OMNI is the technology at the heart of Target Dartzone. It automatically detects every throw and connects the physical dartboard to DartCounter and Target Arcade.
No complicated onboarding. No unnecessary friction. Purpose-built venue software with the fewest possible clicks between arriving and throwing.
Players arrive at the Dartzone kiosk.
Start instantly as a guest or use a DartCounter account.
Choose classic darts or Target Arcade.
Start throwing.
Target Arcade levels the playing field with games built around fun rather than ability — giving more of your customers a reason to pick up a dart.
Target Arcade
Included with Package 02. Individual games, party modes and leaderboards — all playable on the same Dartzone.
Target Arcade games are included with Package 02. Game line-up may be updated by Target.
For your venue
Four areas where a Dartzone can work commercially for a pub — from a single site to an estate.
Give customers another reason to choose your venue.
Serve serious darts players and casual social groups from the same Dartzone.
Stats, leaderboards, games and competition create reasons to play again.
Integrated booking functionality can help turn the Dartzone into a planned occasion as well as spontaneous entertainment.
Commercial performance will vary by venue and operating model.
DartCounter Business
DartCounter Business gives operators a clearer view of how their Dartzones are being used.
For multi-site operators, central management and improved visibility help make rollout easier to manage.
Darts thrown
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Sessions played
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Games finished
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Average group size
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Peak times
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Data categories shown for illustration. Values appear once your Dartzone is live.
Hardware
Software
*Target Arcade access is package-dependent.
From Bob Rudd
Why Bob Rudd?
Bob Rudd has supplied and supported entertainment equipment in UK hospitality since 1989. We know that the product is only part of the job — installation, service and keeping it working matter just as much.
Hardware and installation are included.
Servicing and maintenance are included with the commercial licence.
A family-run independent supplier with decades of experience supporting pubs across the UK.
Six UK depots. Family-run since 1989.
Commercial licence pricing, per Dartzone. Hardware, installation, servicing and maintenance are included in both.
Package 01
£34.99
Per week + VAT
Per Dartzone
Package 02
£44.99
Per week + VAT
Per Dartzone
Commercial licence pricing, excluding VAT. Talk to Bob Rudd about multi-site requirements and rollout plans.
The Target Dartzone platform is being built around a growing connected darts community. More than 600 venues are using Dartzone, and the product has been trialled in venues for around 12 months.
Find a Dartzone — connected venue network
Come and experience Target Dartzone for yourself, or talk to us about what it could look like in your venue.
Ask about a demo at the Bob Rudd Newcastle showroom.
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